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SIRO stand at Interzum in Cologne

Main photo of the stand project for SIRO at the Interzum fair in Cologne.

SIRO, the manufacturer of furniture accessories wanted to use as much space as possible for the exhibition. The stand is therefore surrounded by walls along which - outside and inside - the products are placed.

The walls are made of identical modules with different fillings - display, plants, fabric with a print or a full board. Each of the modules is lit with an LED strip. The form is monumental and openwork, thanks to which the stand is not completely closed.

Year

2023

Task

Concept design for stand

Client

SIRO

Builder

mgm expo

Photo of the stand, view of the entire stand from the corner. Modules stacked on top of each other, illuminated. Exhibition of furniture handles, plants, SIRO logos.

Inside the stand, most of the exhibition space is also occupied by products. Along the corner walls there are zones of associated companies and brands, and a small back room in the corner. The central point is a large, semi-circular counter, a wall with a TV set and a small conversation area.

View of the inside of the stand. On the left, a standing display with handles, on the right, a wall with a built-in exhibition.

The dominant color outside the stand is deep black, which is contrasted by the white displays. It directs the attention of visitors to the products.

The interior is definitely brighter. The soft gray carpet and oak decor give a warm impression and contrast with the black walls.

A collection of photos showing the interior of the SIRO stand at Interzum.
View of the stand from the outside, visible SIRO logotype, blurred silhouette of a visitor to the fair.
View of the interior of the stand, focus on the display, in the background people talking at the semi-circular counter and a wall with a TV set.
A close-up of the wall with the SIRO handles on display.
Side view of the entire stand.
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