NIUCH branding
The NIUCH brand was created out of the need to share warmth and give your loved ones something special. Self-casting of candles and composing their scents gives these items a personal touch. Thanks to the NIUCH sets, it is also extremely easy and fun.
Year
2021
Task
Logotype, branding
Label design
Client
personal brand
Natural and eco
The NIUCH sets include natural soy wax, essential oils, cotton wicks with stands and self-adhesive labels. NIUCH supports the idea of reusing materials, therefore the sets do not include containers. The attached labels will allow you to create an elegant candle jar from any glass (after another candle or after food).
Modern handmade
In this branding I wanted to refer to handmade aestethic. Hence the theme of imperfect, uneven lines and labels resembling those for homemade jams.
It was also important to emphasize the high quality of the product. I chose gentle colors and light graphic values together with a contrasting typeface. The whole gives the impression of friendly elegance.
